After securing a lucrative deal with tech company Snapdragon as their new front of shirt sponsor, Manchester United is now considering the possibility of selling naming rights to their new stadium. Snapdragon has expressed interest in potentially attaching their brand to the iconic Old Trafford, leading to the creation of a new identity for the venue.
Don McGuire, the chief marketing officer of Snapdragon’s parent company Qualcomm, emphasized the importance of preserving Old Trafford’s legacy while also acknowledging the potential for rebranding. He outlined the company’s commitment to innovation and technology, indicating that a partnership with Manchester United could lead to significant opportunities for both parties.
A source close to the club has revealed that United’s task force is considering building a new 100,000-capacity stadium on land behind Old Trafford. This ambitious project, estimated to cost over £2 billion, is also supported by new co-owner Sir Jim Ratcliffe. The club is exploring all avenues for funding, including the possibility of selling naming rights to the stadium.
While exploring new sponsorship opportunities, Manchester United has assured fans that any decision regarding naming rights will be made in consultation with supporters. The club recognizes the sentimental value of Old Trafford and is committed to preserving its heritage while also embracing innovation and progress.
As the club continues to navigate the complexities of funding a new stadium, the potential for Snapdragon Stadium remains an intriguing possibility. While balancing tradition and modernity, Manchester United is poised to embark on a new chapter in its rich history, with the support of innovative partners like Snapdragon and Qualcomm.
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