The Dallas Stars have made a bold move in the world of sports broadcasting by launching their own streaming platform, Victory+. This decision came after the team ended their partnership with Diamond Sports Group, the owners of the Bally Sports networks. This shift marks a major change for the Stars, as they become the first major men’s sports franchise in the US to move their local broadcasts from a regional sports network (RSN) to a streaming service.
The partnership between the Stars and A Parent Media Co. Inc. is set to revolutionize how sports content is delivered to fans. Victory+ will be a direct-to-consumer service that offers all Stars games not on national broadcast for free. This ad-supported platform aims to provide fans with a seamless and innovative streaming experience. Stars president and CEO Brad Alberts expressed his excitement about this new venture, stating that it will „literally change the game for sports distribution.“
One of the key motivations behind the launch of Victory+ is to prioritize the fan base of the Dallas Stars. The team has conducted extensive research and planning to ensure that this streaming platform delivers on the expectations of their supporters. Fans will have access to 100 percent of Stars content through Victory+, allowing them to engage with their favorite team in a more direct and interactive way.
Transition from Traditional Broadcasting
Previously, the Dallas Stars‘ local broadcasts were carried by Bally Sports Southwest, an RSN with a history of Fox Sports branding. By making the switch to Victory+, the Stars are embracing the changing landscape of media consumption. Streaming services have become increasingly popular among sports fans, offering more flexibility and convenience in accessing live games and exclusive content.
The decision to launch Victory+ showcases the Dallas Stars‘ commitment to embracing innovation and adapting to the evolving preferences of their audience. By providing a free streaming platform with a focus on fan engagement, the team is setting a new standard for sports distribution. This move not only benefits the fans but also positions the Stars as pioneers in the realm of sports broadcasting.
The Dallas Stars‘ launch of Victory+ represents a significant milestone in the world of sports media. This new streaming platform not only offers fans greater access to Stars content but also sets a precedent for other sports franchises to explore innovative ways of delivering their games to audiences. With Victory+, the Stars are not just streaming games, they are reshaping the future of sports broadcasting.
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